Content of Interest
If, for instance, say you have a small holiday let then your prospective clients want to see good high resolution photos of the accommodation you are offering. They'd also be intersested in as much information and photos as possible on attractions in the surrounding area. Things to do, places to eat, all of above.
Good Quality Photos
Take as many good quality photos or videos as possible during the Spring and the Summer. There is nothing better than a flat calm loch on a sunny day with blue sky in abundance. Always take your photos in Landscape. Although Portrait may look Ok on mobile they are not as good on iPad Laptop and PC.
Easy to Navigate
You have arrived at the web site of your choice after a Google search. You quickly realise your are at the right place. To find the information you are looking for the menu structure needs to be friendly and depict exactly where further information can be found, not hidden away on some obscure page.
